Music Review - Drake "Find Your Love"

Drake - Find Your Love
"I'm more than just an option/Refuse to be forgotten"

I am not a huge Drake fan but I must say I can't help but like his latest single "Find Your Love". It is a catchy tune. Nice beat, nice hook, it's definitely a summer jam. Drake's latest video takes place in Jamaica with Drake lusting after the girlfriend of a notorious gang lord, the "gully god", played by Movado. The video begins with the following quote "The worst thing about crossing a line is when you don't know you already have ..." This line foreshadows what will happen to Drake after he refuses to take heed of an elderly Jamaican man's warning. As Drake tries to find his love, we see flashbacks of the time they spent together. Although, Drake's storyline is a little fresher than a lot of recent hip hop music videos, it unfortunately still follows many of the codes and conventions of socially unconscious hip hop music videos.

Gender Analysis: Objectification, Ownership and Domination

MESSAGE: Objectification - Women as Sexual Objects

1. half naked woman crawling around on the beach

2. close ups of breasts and booty

MESSAGE: Ownership - Women are the property of MEN

3. Drake says "“I don’t understand how you can OWN somebody,”

4. Mavado chastises Drake for coming to Jamaica and thinking he could take HIS woman

MESSAGE: Domination and Subjugation - Women are controllable

5. Final scene - she is willing to kill someone she loves because her man told her to

Codes and Conventions of a Socially Unconscious Hip Hop Music Video

Although Drake's music video has an entertaining storyline, it has not ventured too far from the norm. It follows all of the regular patterns and trends you see in socially unconscious hip hop music videos ... drugs (check), scantily clad women (check). I'm still waiting for an artist to create a music video that will defy all codes and conventions and remind us that positive images of women can be just as effective in marketing music as negative ones. Is it possible?Tell me what you think!

For more information on the dangers of the objectification of women in media, go to
http://current.com/shows/upstream/92372426_new-discoveries-suggest-that-sexual-objectification-is-more-damaging-to-women-than-you-might-think-alternet.htm

or

http://www.thefreelibrary.com/Say+no+to+sexual+objectification+full+stop!+It+is+not+positive...-a0187012534